Dell product placement on USA network?

February 25th, 2007 Arash

The episode of Monk that aired last Friday (”Mr. Monk and the Really, Really Dead Guy“) brought Monk into the digital age with his first experience on a computer. I’m assuming the producers thought this was a golden opportunity for product placement, and they got Dell to fork over the gold. As much as I don’t like product placements, I thought it wasn’t that bad… until Natalie’s daughter said “It’s a Dell! It’s got everything!.” I didn’t think much of it afterwards until I watched that night’s episode of Psych (”Poker? I Barely Know Her“).

Lo and behold there was a shiny new Alienware laptop getting a lot of spotlight in the episode. Alienware used to be a boutique computer company specializing in high end machines for gaming, until Dell bought them. The product placement was much better on this one, but just as obvious. The laptop had a glowing Apple-like alien head on the back of the screen, and a pleasing (artificial) clickity-click sound from the keys.

My assumption is that Dell has a product placement deal with USA Network. I don’t watch any other shows on their channel so I can’t confirm any others, but they wouldn’t surprise me. Have any of you seen other Dell spots on their shows?

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