Dell product placement on USA network?

February 25th, 2007 Arash Posted in Uncategorized |

The episode of Monk that aired last Friday (”Mr. Monk and the Really, Really Dead Guy“) brought Monk into the digital age with his first experience on a computer. I’m assuming the producers thought this was a golden opportunity for product placement, and they got Dell to fork over the gold. As much as I don’t like product placements, I thought it wasn’t that bad… until Natalie’s daughter said “It’s a Dell! It’s got everything!.” I didn’t think much of it afterwards until I watched that night’s episode of Psych (”Poker? I Barely Know Her“).

Lo and behold there was a shiny new Alienware laptop getting a lot of spotlight in the episode. Alienware used to be a boutique computer company specializing in high end machines for gaming, until Dell bought them. The product placement was much better on this one, but just as obvious. The laptop had a glowing Apple-like alien head on the back of the screen, and a pleasing (artificial) clickity-click sound from the keys.

My assumption is that Dell has a product placement deal with USA Network. I don’t watch any other shows on their channel so I can’t confirm any others, but they wouldn’t surprise me. Have any of you seen other Dell spots on their shows?